Services & Work

Google Ads Campaign Optimisation – Local Garden Services

I worked on a local Google Ads Search campaign for a garden services business. My role focused on reviewing campaign performance, analysing search terms, improving traffic quality and reducing irrelevant clicks.

I reviewed the search terms report to identify irrelevant locations, competitor-related searches, informational queries and services outside the client’s offer. Based on this analysis, I added negative keywords, refined location-related traffic and monitored key metrics such as CTR, CPC, impressions and tracked call conversions.

As part of the optimisation process, I also reviewed Auction Insights to understand competitor visibility, impression share and top-of-page performance in local search auctions.

My work helped improve campaign hygiene and reduce irrelevant traffic from non-service areas and unrelated search intent.