{"id":3887,"date":"2026-06-03T19:19:21","date_gmt":"2026-06-03T19:19:21","guid":{"rendered":"https:\/\/katedigitalservices.co.uk\/?page_id=3887"},"modified":"2026-06-04T18:19:21","modified_gmt":"2026-06-04T18:19:21","slug":"wordpress-websites","status":"publish","type":"page","link":"https:\/\/katedigitalservices.co.uk\/pl\/wordpress-websites\/","title":{"rendered":"Oferta i realizacje"},"content":{"rendered":"<div data-spectra-id=\"spectra-mpzrg11p-46ewm2\"\tstyle=\"overflow: visible\" class=\"spectra-is-root-container alignfull spectra-overlay-color spectra-overflow wp-block-spectra-container\" data-orientation=\"vertical\"\t>\n\t\n\n<p class=\"wp-block-paragraph\"><strong>Optymalizacja kampanii Google Ads<\/strong> \u2013 Lokalne us\u0142ugi ogrodnicze<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pracowa\u0142am przy lokalnych kampaniach Google Ads Search dla firm us\u0142ugowych, mi\u0119dzy innymi z bran\u017cy ogrodniczej oraz recyklingu metalu. W ramach optymalizacji sprawdzane by\u0142y wyszukiwane has\u0142a, dodawane wykluczaj\u0105ce s\u0142owa kluczowe oraz usuwane zapytania z nietrafnych lokalizacji, us\u0142ug i intencji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raport wyszukiwanych hase\u0142 by\u0142 regularnie sprawdzany pod k\u0105tem nietrafnych lokalizacji, zapyta\u0144 zwi\u0105zanych z konkurencj\u0105, fraz informacyjnych oraz us\u0142ug spoza oferty klienta. Na tej podstawie dodawane by\u0142y wykluczaj\u0105ce s\u0142owa kluczowe, ograniczany nietrafny ruch oraz monitorowane podstawowe dane kampanii, takie jak CTR, CPC, liczba wy\u015bwietle\u0144 i mierzone konwersje telefoniczne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W ramach optymalizacji sprawdzane by\u0142y r\u00f3wnie\u017c statystyki aukcji, aby oceni\u0107 widoczno\u015b\u0107 konkurencji, udzia\u0142 w wy\u015bwietleniach oraz skuteczno\u015b\u0107 reklamy na g\u00f3rze strony w lokalnych wynikach wyszukiwania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dzi\u0119ki tym dzia\u0142aniom kampania by\u0142a lepiej uporz\u0105dkowana, a nietrafny ruch z lokalizacji poza obszarem us\u0142ug oraz zapyta\u0144 niezwi\u0105zanych z ofert\u0105 zosta\u0142 ograniczony.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-spectra-id=\"spectra-mpzrjrvd-8qeeec\" class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"3919\" src=\"https:\/\/katedigitalservices.co.uk\/wp-content\/uploads\/2026\/06\/Google_ads_proof_1600-x-900-px_1-800-x-600-px.png\" alt=\"google ads proof (1600 x 900 px) 1 (800 x 600 px)\" class=\"wp-image-3919\"  title=\"Services &amp; Work\" srcset=\"https:\/\/katedigitalservices.co.uk\/wp-content\/uploads\/2026\/06\/Google_ads_proof_1600-x-900-px_1-800-x-600-px.png 800w, https:\/\/katedigitalservices.co.uk\/wp-content\/uploads\/2026\/06\/Google_ads_proof_1600-x-900-px_1-800-x-600-px-300x225.png 300w, https:\/\/katedigitalservices.co.uk\/wp-content\/uploads\/2026\/06\/Google_ads_proof_1600-x-900-px_1-800-x-600-px-768x576.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure data-spectra-id=\"spectra-mpzrnjhb-urospf\" class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"3912\" src=\"https:\/\/katedigitalservices.co.uk\/wp-content\/uploads\/2026\/06\/Google_ads_proof_AI-800-x-600-px-800-x-800-px-1200-x-759-px-800-x-600-px-1.png\" alt=\"google ads proof ai (800 x 600 px) (800 x 800 px) (1200 x 759 px) (800 x 600 px) (1)\" class=\"wp-image-3912\"  title=\"Services &amp; Work\" srcset=\"https:\/\/katedigitalservices.co.uk\/wp-content\/uploads\/2026\/06\/Google_ads_proof_AI-800-x-600-px-800-x-800-px-1200-x-759-px-800-x-600-px-1.png 800w, https:\/\/katedigitalservices.co.uk\/wp-content\/uploads\/2026\/06\/Google_ads_proof_AI-800-x-600-px-800-x-800-px-1200-x-759-px-800-x-600-px-1-300x225.png 300w, https:\/\/katedigitalservices.co.uk\/wp-content\/uploads\/2026\/06\/Google_ads_proof_AI-800-x-600-px-800-x-800-px-1200-x-759-px-800-x-600-px-1-768x576.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Anonimowy podgl\u0105d statystyk aukcji Google Ads, pokazuj\u0105cy widoczno\u015b\u0107 konkurencji, udzia\u0142 w wy\u015bwietleniach i pozycj\u0119 kampanii w lokalnych wynikach wyszukiwania.<\/p>\n\n\n\t<p data-spectra-id=\"spectra-mpzsu7vn-1374wo\"\t\tclass=\"wp-block-spectra-content\">\n\t\t<strong>Typ projektu: optymalizacja kampanii Google Ads Search<br>Bran\u017ca: lokalne us\u0142ugi ogrodnicze<br>Narz\u0119dzia u\u017cyte w projekcie: Google Ads, Google Analytics 4, Google Tag Manager, Google Search Console, WordPress oraz Google Site Kit.<br>Zakres pracy: analiza wyszukiwanych hase\u0142, czyszczenie wykluczaj\u0105cych s\u0142\u00f3w kluczowych, kontrola lokalizacji, przegl\u0105d statystyk aukcji oraz monitorowanie wynik\u00f3w kampanii.<\/strong>\t<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Anonimowy podgl\u0105d statystyk aukcji Google Ads, pokazuj\u0105cy widoczno\u015b\u0107 konkurencji, udzia\u0142 w wy\u015bwietleniach i pozycj\u0119 kampanii w lokalnych wynikach wyszukiwania.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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auctions.","_links":{"self":[{"href":"https:\/\/katedigitalservices.co.uk\/pl\/wp-json\/wp\/v2\/pages\/3887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/katedigitalservices.co.uk\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/katedigitalservices.co.uk\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/katedigitalservices.co.uk\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/katedigitalservices.co.uk\/pl\/wp-json\/wp\/v2\/comments?post=3887"}],"version-history":[{"count":6,"href":"https:\/\/katedigitalservices.co.uk\/pl\/wp-json\/wp\/v2\/pages\/3887\/revisions"}],"predecessor-version":[{"id":3922,"href":"https:\/\/katedigitalservices.co.uk\/pl\/wp-json\/wp\/v2\/pages\/3887\/revisions\/3922"}],"wp:attachment":[{"href":"https:\/\/katedigitalservices.co.uk\/pl\/wp-json\/wp\/v2\/media?parent=3887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}